Superga

Let's make this clear, running shoes are not the first shoes that come to mind when we think of Italy. The Ferragamo Vara's and the Prada loafers are the usual suspects. The fact remains that even the most fashion conscious Italians prefer, from time to time, comfortable and casual alternatives. It is exactly at this point that the Superga shoes come out of the shadows. 

Superga canvas shoes have made their way from the hills of Turin since 1913. The first 2750 (iconic model) and vulcanized rubber sole was developed 12 years later. Here we use to Ked's with whom there is nothing overtly different from what the actual model did look like 30 years ago . The evidence is there and we can not deny that the Superga shoes speak another language. It may be the modestly small label with the manufacturer's name on it or the fact that, for most of us, the brand has remained largely unknown outside of his native Italy. The simplicity of the shoe, its no frills Italian  style - that gives it an irresistible look and an unexpected knack for this kind of shoe.

 Perhaps their collaboration on the creation side in the past recent years with the Olsens tween, or Alexa Chung as the face of their new campaign or the latest model of the famous blogger Chiara Ferragni (all lace, released this weekend and absolutely divine) have all played a little role in the recent fame of the brand.  

The model in white is definitely my favorite. As I stated more than once in my previous posts (and where my obsession with white is highlighted), nothing in this shade is made to last. Naturally, the knowledge and the Italian genius of Superga shoes have some features to absorb some impacts. The sole and rubber tip surely give us a little help. But the key to getting the most out of your new purchase is to stay on the paved roads this summer - camping and ketchup are not your best friends. Again, life has a special way of playing with perfection, for stains you just throw them in the washer machine. You can thank the famous fabric of the Italian mountains for that.
  
Go hop a pair of Superga to go with the Vespa ... why not! And you, what comfortable shoes will be part of your vacation this summer?